Printwear & Promotion 2026: A standout moment for all 11 Norty brands
This year’s Printwear & Promotion LIVE! proved to be one of the most memorable shows yet for the Norty team for all our brands: AWDis, ProRTX, Henbury, Anthem, Finden+Hales, SF Clothing, Mumbles, Front Row & Co., Towel City, Tombo and Larkwood. Across three busy days at the NEC Birmingham, the energy around our stands was electric. From the moment customers stepped onto the exhibition floor, it was clear that the scale, creativity and professionalism of Norty’s presence made a strong impression.
The event brought together decorators, distributors, partners and suppliers from across the industry, giving the team an invaluable opportunity to showcase our 11 brands, connect with customers and celebrate the results of months of preparation.
After months of planning and design, watching the stands take shape and the brands come to life was incredibly rewarding. From initial concepts on paper through to the finished builds, the result exceeded expectations. Many commented that these were the best stands Norty has ever had at the show, with the design teams thinking creatively and pushing the look and feel of the spaces to a new level.
For many visitors, seeing the fabrics and garments up close made a real difference, with several noting that products looked very impressive in person. Having all our brands together in one space allowed visitors to see the breadth of the offering and better understand how the ranges complement each other.
Overall, the quality and scale of the display reinforced all our brand’s position as a major force within the industry: AWDis, ProRTX, Henbury, Anthem, Finden+Hales, SF Clothing, Mumbles, Front Row & Co., Towel City, Tombo and Larkwood. Many felt that our presence demonstrated clearly that Norty takes the presentation and identity of its brands seriously while still keeping the stands approachable, engaging and fun.
As always, one of the most valuable aspects of the exhibition was the opportunity to speak directly with customers. Throughout the three days, the stands were consistently busy with decorators, distributors and brand partners eager to explore the ranges.
Visitors shared overwhelmingly positive reactions to the ranges, particularly praising the fabrics, colour options and overall product quality. Many customers expressed strong trust in the brands and were excited to see new developments for 2026.
The show also gave customers the chance to ask questions, share suggestions and discuss challenges in their own businesses, helping us gain a clearer understanding of the market and its evolving needs.
The stands themselves became a hub of activity throughout the show. Interactive elements, product displays and live demonstrations helped draw people in and start conversations.
Highlights included:
- Customers’ reactions as they entered the AWDis stand tunnel
- Live videos being created on the AWDis stand
- The Anthem DJ setup, which created a lively atmosphere and even sparked a few impromptu dances
- Interactive games that kept visitors engaged and added an extra layer of fun
- Product samples and giveaways that allowed customers to take a piece of the brands away with them
These touches helped make the experience memorable and gave customers a more immersive brand experience.
Most importantly, the event reaffirmed the strength of Norty’s brands, the trust customers place in them, and the power of bringing people together in person.
With such strong momentum coming out of this year’s show, the team is already looking forward to the next opportunity to showcase what’s ahead.